The visual direction pulled from classic arcade and card game aesthetics, reimagined through a modern, high-impact motion language. Built entirely as an animated system, the designs lived across screens throughout the arena, creating a cohesive, game-inspired environment that felt playful, competitive, and immersive for fans.
From concourse displays to large-format boards, the motion-first approach allowed the experience to feel alive from the moment fans entered the building through tip-off.