We created a bold, cohesive brand identity for ShinDig Coffee, blending high-energy nightlife aesthetics with warm, ritual-inspired design through expressive typography, dynamic layouts, and a flexible visual system applied across logo, menus, and promotional materials.
Across multiple Sacramento Kings theme nights, I’ve developed distinct creative directions that translate each event’s story into cohesive, brand-aligned visual systems. From concept to in-arena execution, I’ve applied each identity across environmental graphics, signage, digital, and fan touchpoints to create immersive, memorable game-night experiences.
Niko is a display typeface that explores tension between force and restraint, using rigid geometry, sharp angles, and refined proportions to create clarity and control in high-impact settings. Its structured forms establish a confident visual rhythm that holds presence at scale while remaining composed in tighter applications.
CINEPHONIC is a conceptual immersive film and live music series that reimagines silent cinema through contemporary scoring and modern design. The visual identity blends early film aesthetics—optical type, projection artifacts, and Bauhaus-inspired geometry—with kinetic, minimal compositions across posters, motion, and event signage.
Nerve Wire is a lightweight display typeface that explores tension and release through precise linework, measured proportions, and subtly softened curves. Its restrained structure balances delicacy with control, creating a responsive, expressive voice that carries emotion with quiet confidence.
OBJECT is an art magazine that positions design as part of the dialogue, blending art history with experimental contemporary graphics. Vol. 1 uses bold forms, structured systems, and unexpected typography—anchored by a striking green circle and yellow belly band to challenge perception and invite curiosity around the meaning of “objects.”
A collection of additional design work spanning brand explorations, social graphics, print pieces, motion studies, and experimental concepts. This section highlights a range of visual styles and problem-solving approaches, showcasing versatility across different formats, audiences, and creative challenges.